Your body

Exhibition campaign look 
Helsinki City Museum
09/23

Visual identity for Helsinki City Museums' "Your Body" exhibition. The project encompassed print materials, digital content for the museum's own channels, as well as animated materials for outdoor and social media advertising. The animated content was crafted using a stop-motion technique.
“Your Body – The Sweaty History of Gyms tells the story of gyms and gym lovers. Competing bodybuilders, weightlifters, fitness athletes and amateurs improving their condition – what makes them move? Why do people go to the gym or take group exercise classes? The exhibition gives a voice to the various users of gyms and sports services.” [Helsinki City Museum]